Helping organizations move from vision to execution across brand and marketing, leadership and culture.
Do you want to unlock innovation and have more impact?
Through coaching and advisory services, I help industry leaders and teams raise their visibility, unlock innovation, and create more impact for their efforts. I can help you lead with intention, translating great ideas into strong results.
Partner With Me
Fractional Marketing Leadership
I’ll step in as your senior marketing partner during periods of growth, transition, or transformation. With 25+ years leading marketing teams across three continents—from Salesforce to Airbnb to Logitech—I bring executive-level vision to help you get alignment across cross-functional teams and move towards a shared vision.
Brand Storytelling
& Thought Leadership
My approach to brand building and content strategy combines editorial rigor with data and insights, helping brands lead culture, connect with their audience, and drive measurable business results. Let’s find your unique point of view and develop it through world-class thought leadership, building a content ecosystem that breaks through the noise and reaches into the LLMs.
AI Adoption for Marketers
I partner with leadership teams to navigate AI adoption with intention. Facilitating the fundamental conversations around adoption of new technologies, I move teams towards a shared vision, and from curiosity to implementation readiness. My workshops will help you balance the need to innovate with operational realities—and how to bring your team along on the journey.
Customer Insights & Advisory Boards
The foundation for great products that solve the needs of customers is research and insights. I’ll facilitate customer advisory groups to help you gather insights that feed into your product development cycle and sharpen your brand position and communications in the market.
Executive Coaching
I work with leaders who are navigating inflection points—whether launching into new markets, scaling teams globally, or redefining their leadership approach. My coaching blends strategic insight with emotional intelligence, drawing on my experience building high-performing teams across cultures and contexts. I'm a trusted thought partner for executives who want a strong sounding board and a strategic filter.
Speaking and Offsites
I bring insight and energy to stages around the world, speaking on topics ranging from human-first AI adoption and the innovation mindset to women's leadership. My talks combine practical frameworks with real-world case studies, giving audiences both immediate takeaways and expanded thinking about what's possible. I excel at making complex topics accessible.
Praise For My Work
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"Your partnership on leading innovation through our AI adoption and acceleration at Ancestry and was tremendous. Thank you for inspiring the team and helping us to build the foundation."
Attica Jacques, CMO, Ancestry
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"Hayley is a rare talent who turns complexity into innovation. She helped me shape a visionary product while nurturing my development as a leader."
Heidi Przybyla, Founder and Editor in Chief, Get Real News
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"You brilliantly took our team from a place of unease about AI to one of open-minded curiosity. Thank you for your insights and facilitation magic!"
Tavia Holmes, Executive Creative Director, LinkedIn
